Communication for Social Change

The book is about Communication for Social Change (CfSC). This is also referred to asCommunication for Development(CfD),Development Communication(DC),Communication for Development and Social Change(CfD&SC). It is a relatively newly developed ?eld of study, but fast emerging as major ?eld of study within the academic discipline of media studies. The FAO (Food and Agricultural Organization) of the United Nations (UN) has established a separate“Com-munication for Development Group”exclusively for carrying out research and innovations in this ?eld; likewise, the UNESCO of the UN has also established a Chair in Mass Communication. The World Bank has also set up a separate“Development Communication Division”for the exclusive study of this new ?eld.The GTZ (Sector Projects: Knowledge Systems in Rural Areas, Germany) (2006: 7, 8) of the Government of Germany has enriched it further by converting“Communication"to "Strategic Communication and Development to Sustainable Development".